You're a small business owner. You've got a great product or service. You've built what you think is a great website. You've read some articles on how to get your site ranked in the search engines. You wait, and then wait some more and still, your site is nowhere to be found. You know your product or service is better than your competitor on the other side of town, yet he shows up for all the search terms you think your site should be ranking for.
You've got a decision to make. Do you do some more research and try and figure out how you can get your site to rank? Sure, that's one approach, but think about how much money you're losing with each passing day while your competitor is bringing in new customers by the hour. You could spend weeks or months learning how to "do" search engine optimization - losing valuable time you could be spending with customers and clients at your business.
Search engines are using geo-targeting to display the most relevant results. They know where the person doing the search is located and return results specific to that location. You've seen those results. How many listings with Google maps do you see when you do a local search in Auburn AL? You see a lot and it's imperative that YOUR business move up in the search results for your category of local business. This is even more important now that Google focuses extensively on mobile searches.
There are many ways a true SEO professional can help your business. I can assure you that the ones ranking high in Google have been around for a long time OR have made a specific plan to grow their business through search engine optimization. Many businesses build a website and a presence online but fail to follow through with a consistent plan for local online search. The small percentage that do grow their online presence are typically those who have hired professionals who understand exactly what it takes to rank well.
Consider this: most advice you see online that is designed to help you get your site to rank well is outdated. Google is constantly changing their ranking algorithm, and unless you understand these changes you are probably going struggle and become frustrated. Our goal is to help your business succeed by ranking high in the local search results for your community. It doesn't happen overnight and anyone who tesll you it is is up to no good.
You have probably seen the term SEO quite a bit in your research. While you may know what this abbreviation stands for, you’d be surprised how many business owners don't. SEO stands for search engine optimization. If you're in need of local SEO in Auburn-Opelika, AL, we have the experience and expertise to get your business in a position to succeed. It's far more involved than just getting your business to rank well in Google. It's about maintaining those rankings over the long haul. There are a lot of SEO companies who will make all kinds of claims stating how they can get your site ranked quickly, but that's only the beginning. What matters is keeping your site at the top for the long haul with relevant content and offers that drive local business to your doors. Modern Media Consulting can help you get there.
The choice is very simple; you can keep spending a lot of your time trying to figure out why you're not doing well in Google, or you can let professionals take charge, which frees you up to do what you do best - which is running your business. Far too often when a business is struggling to get good rankings in the search engines, their regular business also falters because critical time is diverted away from your primary mission of building and growing your business and wasted time trying to figure out the ranking algorithm of Google. When you think about it, is the choice really all that difficult?
Contact Tim Chambliss for a local search analysis of your business. We'll give you straight answers about getting to the top.
If you're like me and, well, everyone , you have at least one Gmail account. I know that some of you use Gmail as your primary email provider - and with good reason. Google provides a very powerful email solution with quality junk filtering and lots of storage for an excellent price - FREE.
You may have opened your account recently and noticed something different: tabs at the top of your page!
Naturally, our good friends at Mashable have provided and excellent tutorial on the new tabs. You can click here to check out this story. Well worth the read if you use Gmail on a regular basis.
Fortunately or unfortunately, I receive a bazillion jillion "offer" emails every day that fit perfectly into the "Promotions" tab. Most all of these emails can be considered junk so, guess what? No filtering through my entire inbox to find the emails trying to sell me stuff I probably don't need. Now, I just click on the "Promotions" tab, scan quickly, select all and delete. Voila! A more productive day is at hand.
So check out the new Gmail tabs. As always, Modern Media Consulting is always interested in making your business life easier so let's have a conversation about your local online presence (including mobile), social media marketing and local promotions. We're here to help.
If you’re like most local businesses, you’re probably a little behind on planning your marketing and advertising budget for the year. Believe me, I feel your pain, because I run a small local business just like yours – and there is always a never-ending list of things to get done.
Well, take heart. There’s still time to make plans for the best year you’ve ever had. With 97% of U.S. internet users shopping online for local goods and services – and nearly 60% of those users specifically stating they are shopping online in order to buy offline - you simply cannot ignore the power of a local internet strategy. In fact, now - more than ever – local businesses and the customers they’re trying to reach are firmly planted in a search economy. The world wide web has quickly become the down the street web, and there’s no turning back.
Interestingly enough, the advertising companies that you’re planning a budget for - like yellow pages, TV, newspaper and radio stations – are rapidly making plans to move their businesses online. What about you?
Listen, there are two things you need to do right now. First, go to Google and type in your business name. What comes up? Hopefully you show up at the top. If not, you’d better fix that fast. If so, what type of image are you projecting for your customers, clients or patients? Does your online presence project the type of image that will drive prospects to take action and do business with you? Second, go back to Google and type in the general terms someone would use if they were looking for what you have to offer. We call these keywords. What comes up in the search results? If it’s not your business then you’re losing opportunities and profits.
Does this simple little exercise change your plans – and your budget – for the next year? We want to help. Modern Media Consulting is a small business just like yours and we know how powerful a local internet and social media strategy can be for your business. So, for a limited time, we’re offering a complimentary baseline assessment of your internet presence for local businesses in the Auburn-Opelika area. We’ll show you where you are so you can figure out where you need to be – to get more customers, clients and patients for your business. Then, if you’d like our help, we may be able to work together to that common goal.
Get in touch with us on the web. We’re easy to find. ;>)
Until we meet – better business to you!
Tim Chambliss is a local business advocate and Owner of Modern Media Consulting, LLC, in Auburn, AL. Tim helps local businesses harness the power of local search, social media and online/offline advertising.