If you’re like most local businesses, you’re probably a little behind on planning your marketing and advertising budget for the year. Believe me, I feel your pain, because I run a small local business just like yours – and there is always a never-ending list of things to get done.
Well, take heart. There’s still time to make plans for the best year you’ve ever had. With 97% of U.S. internet users shopping online for local goods and services – and nearly 60% of those users specifically stating they are shopping online in order to buy offline - you simply cannot ignore the power of a local internet strategy. In fact, now - more than ever – local businesses and the customers they’re trying to reach are firmly planted in a search economy. The world wide web has quickly become the down the street web, and there’s no turning back.
Interestingly enough, the advertising companies that you’re planning a budget for - like yellow pages, TV, newspaper and radio stations – are rapidly making plans to move their businesses online. What about you?
Listen, there are two things you need to do right now. First, go to Google and type in your business name. What comes up? Hopefully you show up at the top. If not, you’d better fix that fast. If so, what type of image are you projecting for your customers, clients or patients? Does your online presence project the type of image that will drive prospects to take action and do business with you? Second, go back to Google and type in the general terms someone would use if they were looking for what you have to offer. We call these keywords. What comes up in the search results? If it’s not your business then you’re losing opportunities and profits.
Does this simple little exercise change your plans – and your budget – for the next year? We want to help. Modern Media Consulting is a small business just like yours and we know how powerful a local internet and social media strategy can be for your business. So, for a limited time, we’re offering a complimentary baseline assessment of your internet presence for local businesses in the Auburn-Opelika area. We’ll show you where you are so you can figure out where you need to be – to get more customers, clients and patients for your business. Then, if you’d like our help, we may be able to work together to that common goal.
Get in touch with us on the web. We’re easy to find. ;>)
Until we meet – better business to you!
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Tim Chambliss is a local business advocate and Owner of Modern Media Consulting, LLC, in Auburn, AL. Tim helps local businesses harness the power of local search, social media and online/offline advertising.