Unless you have been living under a rock (or maybe running a small business ;>) then you've heard about the controversy surrounding Beyonce's delivery of our National Anthem at President Obama's Inaugural soiree on Monday. Even before she had sat back down the twitterverse was rocking with tweets of did she or didn't she. If you haven't seen it take a look and decide for yourself:
To be sure, the National Anthem is a really hard piece to sing. Have you ever tried it solo? It covers every inch of a singers range, requires huge breaths and is usually delivered when a large audience is completely still and silent. It is particularly scary when presented a capella. Start that sucker too high and you are in deep trouble at the end. Try and start it nice and low and you sound like Marilyn Monroe for the first few bars. So I am not faulting Beyonce' or her team for any decisions they did or did not make about how the song would be delivered. I just know the one thing they ALL agreed on - DON'T SCREW IT UP.
But whether she did or didn't is not the point here. The point is that in the age of Idol/X-Factor/The Voice did we expect to hear some imperfection? Really. Think about it. It's cold, she's singing a difficult piece outside, it's hard to hear, etc... Shouldn't it be a little "pitchy" (a term none of us should know but do)?
Ultimately, what does this say about our human nature? Are we constantly looking for the big screw up? Do we anticipate doom, nay, HOPE for it? Did we secretly plot for the incredibly beautiful Beyonce' to tumble down the risers before she even got to open her mouth?
And what does this say about marketing and advertising (yeah, you knew I'd have to get back to that eventually)? If your customers, clients and patients are anticipating the worst what are you doing to set them up for a better experience? Do they get what they expect? Is it lip synced or live? Do they walk out with something better than they came in with? I promise, it's a lot easier than singing the National Anthem.
Comments are appreciated.
Tim Chambliss is a local business advocate and Owner of Modern Media Consulting, LLC, in Auburn, AL. Tim helps local businesses harness the power of local search, social media and online/offline advertising.